A keyword is a specific word or phrase that represents the main topic or focus of a piece of content, such as a blog post, article, or webpage. Keywords are used to help search engines understand the content of a webpage and to match it with relevant search queries. They are also used to help users find relevant content when searching for specific topics.
When creating a blog post, it is important to choose keywords that are relevant to the topic of your post and are likely to be used by people searching for information on that topic. For example, if you are writing a blog post about “how to start a garden,” some relevant keywords might include “gardening,” “planting,” “soil,” and “seeds.”
You can include keyword in your content, title, url and meta tags.
It’s important to note that keyword stuffing and overusing keywords in your content can actually harm your SEO efforts and website ranking. It’s always better to use keywords as naturally as possible in your content.